Enhancing Match Rates with AI Feature on Twindly
Enhancing Match Rates with AI Feature on Twindly
Twindly is an AI-powered dating app designed to give overlooked but interesting users a second chance at connection.
Twindly is an AI-powered dating app designed to give overlooked but interesting users a second chance at connection.
Timeline :
Timeline :
4 Months | Jan 2024 - Mar 2024
4 Months | Jan 2024 - Mar 2024
My Role :
My Role :
User Research, User Flow
Wireframe, High-Fidelity,
Prototypes,
UX & Visual design, User Testing
User Research, User Flow
Wireframe, High-Fidelity,
Prototypes,
UX & Visual design, User Testing
View Full Deck
View Full Deck
Product Link
Product Link
Design Questions
Design Questions
How might we enhance user engagement with the AI twin feature to foster deeper connections and significantly increase match rates on Twindly?
How might we enhance user engagement with the AI twin feature to foster deeper connections and significantly increase match rates on Twindly?
01 OVERVIEW
Summary
Summary
Twindly, an app boosted by AI technology, is a unique dating platform catering to users with distinctive personalities who may otherwise go unnoticed on conventional dating sites. During its preliminary roll-out, Twindly offered an 'AI twin' functionality, enabling members to interact with AI interpretations of possible partners. Regrettably, this feature didn't substantially elevate match frequencies due to inadequate engagement.
Our mission was to pinpoint the root causes of this predicament and design tactics to escalate user participation and enhance matchmaking successes.
Twindly, an app boosted by AI technology, is a unique dating platform catering to users with distinctive personalities who may otherwise go unnoticed on conventional dating sites. During its preliminary roll-out, Twindly offered an 'AI twin' functionality, enabling members to interact with AI interpretations of possible partners. Regrettably, this feature didn't substantially elevate match frequencies due to inadequate engagement.
Our mission was to pinpoint the root causes of this predicament and design tactics to escalate user participation and enhance matchmaking successes.
02 IMPACT
Impact
Impact
25%
Increase in Match Rate
40%
Increase in User Engagement
20%
Increase in User Engagement
01 Iteration
User Flow
User Flow
Optimizing itinerary generation experience to boost conversion rates and enhance business collaborations
02 User Research
Users Goal
Users Goal
Based on user interviews and user journey map, we identified the following two primary user goals:
Based on user interviews and user journey map, we identified the following two primary user goals:
01 DESIGN PROCESS
User Testing Iteration
User Testing Iteration
We conducted user testing with 8 Twindly users and made iterative improvements based on the feedback collected. Updates were made to the AI twin interaction flow, color scheme, and the homepage interface to enhance user engagement and match potential.
We conducted user testing with 8 Twindly users and made iterative improvements based on the feedback collected. Updates were made to the AI twin interaction flow, color scheme, and the homepage interface to enhance user engagement and match potential.
01 DESIGN PROCESS
User Feedback
During our user testing, 75% of participants noted that the updated AI twin feature made conversations feel more authentic and enjoyable.
Many users appreciated the addition of personalized tags and interactive prompts, saying these updates helped them feel more connected to potential matches. This feedback suggests that the improved AI twin experience has made Twindly more appealing and effective for fostering meaningful connections.
01 DESIGN PROCESS
User Feedback
During our user testing, 75% of participants noted that the updated AI twin feature made conversations feel more authentic and enjoyable.
Many users appreciated the addition of personalized tags and interactive prompts, saying these updates helped them feel more connected to potential matches. This feedback suggests that the improved AI twin experience has made Twindly more appealing and effective for fostering meaningful connections.
01 REFLECTION
Reflection& Take Away
Gamification Can Drive User Retention
Adding game-like elements, such as scoring systems and tag activation, encouraged users to interact with the AI twin more frequently. This approach proved effective in boosting both user engagement and retention, as users were more likely to return for continued interaction.
Data-Driven Insights Inform Better Design Decisions
Analyzing user behavior and engagement data helped identify the core issues with the original AI twin feature, enabling us to make evidence-based design changes that directly addressed these pain points.
Alignment with Stakeholders Ensures Business Relevance
Regular check-ins with stakeholders throughout the process helped maintain alignment with business objectives, ensuring that the design solutions not only improved user experience but also supported Twindly’s goal of increasing match rates.
01 REFLECTION
Reflection& Take Away
Gamification Can Drive User Retention
Adding game-like elements, such as scoring systems and tag activation, encouraged users to interact with the AI twin more frequently. This approach proved effective in boosting both user engagement and retention, as users were more likely to return for continued interaction.
Data-Driven Insights Inform Better Design Decisions
Analyzing user behavior and engagement data helped identify the core issues with the original AI twin feature, enabling us to make evidence-based design changes that directly addressed these pain points.
Alignment with Stakeholders Ensures Business Relevance
Regular check-ins with stakeholders throughout the process helped maintain alignment with business objectives, ensuring that the design solutions not only improved user experience but also supported Twindly’s goal of increasing match rates.
01 DESIGN PROCESS
High Fidelity 1.0
High Fidelity 1.0
01 OVERVIEW
Problem Statement
Low User Engagement with AI Twin
Low User Engagement with AI Twin
Users were not motivated to interact with their AI twin, resulting in limited use of the feature and minimal impact on match rates.
Users were not motivated to interact with their AI twin, resulting in limited use of the feature and minimal impact on match rates.
Lack of Personalized Interactions
Lack of Personalized Interactions
User retention improved by 20%, with positive feedback from users appreciating the deeper connection opportunities provided by the AI twin interactions.
User retention improved by 20%, with positive feedback from users appreciating the deeper connection opportunities provided by the AI twin interactions.
Limited Data for AI Optimization
Limited Data for AI Optimization
With minimal user input and interaction data, the AI twin struggled to produce high-quality, relevant conversations which making it harder to sustain user interest and drive matches.
With minimal user input and interaction data, the AI twin struggled to produce high-quality, relevant conversations which making it harder to sustain user interest and drive matches.
01 OVERVIEW
Process
The process follows the design thinking methodology, starting with problem framing and progressing through design and evaluation stages.
The process follows the design thinking methodology, starting with problem framing and progressing through design and evaluation stages.
01 DESIGN PROCESS
Wireframes
Wireframes
Optimizing itinerary generation experience to boost conversion rates and enhance business collaborations
Twindly AI Twin Match Experience
Twindly AI Twin Match Experience
Launched
Launched
PRESTARE Credit Scoring
PRESTARE Credit Scoring
Launched
Wanderboat Itinerary Plan Experience
Wanderboat Itinerary Plan Experience
Thanks for stopping by :)
Thanks for stopping by :)
Have a question or just want to say hi? Feel free to reach out.
Have a question or just want to say hi? Feel free to reach out.
01 OVERVIEW
Final Outcome
Key features for out final product delivery
1
Send Match Request
Boost your match success by starting a conversation with a user's digital twin. Discover more about the person who caught your eye through a fun, interactive experience.
2
Review Match Request
Make smarter match decisions by seeing how each user interacts with your digital twin. Get to know potential matches effortlessly, and filter out unwanted connections with ease.
3
Build My Twindly
Easily create your own digital twin by chatting with it as if it were a real person. Let others get to know you on a deeper level without the need to engage in every conversation.