Wanderboat Itinerary Plan Experience
Wanderboat Itinerary Plan Experience
Wanderboat is a to-C travel platform that leverages AI to enable travelers to have a customized travel experience.
Wanderboat is a to-C travel platform that leverages AI to enable travelers to have a customized travel experience.
Timeline :
Timeline :
6 Months | March 2024 - September 2024
6 Months | March 2024 - September 2024
My Role :
My Role :
User Research, User Flow
Wireframe, High-Fidelity,
Prototypes,
UX & Visual design, User Testing
User Research, User Flow Wireframe, High-Fidelity, Prototypes, UX & Visual design, User Testing
View Full Deck
View Full Deck
Product Link
Product Link
Design Questions
Design Questions
How might we enhance the travel itinerary planning experience to improve user retention?
How might we enhance the travel itinerary planning experience to improve user retention?
01 OVERVIEW
Background
Background
Wanderboat is a travel itinerary planning app currently preparing for a user growth phase.
However, the app is experiencing low user retention rates, with research indicating that
Wanderboat is a travel itinerary planning app currently preparing for a user growth phase.However, the app is experiencing low user retention rates, with research indicating that
“ 76% of users quit the travel Itinerary planning task midway. ”
“ 76% of users quit the travel Itinerary planning task midway. ”
23%
increase in revenue
Revenue increased by 23% and partnerships with over 100 merchants were initiated.
Revenue increased by 23% and partnerships with over 100 merchants were initiated.
93%
User Retention
User retention soared by 93% and user base grew by 16%, ranking Wanderboat as the weekly Top 2 product on Product Hunt.
User retention soared by 93% and user base grew by 16%, ranking Wanderboat as the weekly Top 2 product on Product Hunt.
20%
task completion
User engagement improved by 20% and Itinerary generation task completion time was cut by 10 minutes, with a 93% completion rate for itinerary planning.
User engagement improved by 20% and Itinerary generation task completion time was cut by 10 minutes, with a 93% completion rate for itinerary planning.
02 Impact
02 Impact
Impact
Impact
03 DESIGN OBJECTIVE
Insights → Requirements
Insights → Requirements
Twindly AI Twin Match Experience
Launched
PRESTARE Credit Scoring
Launched
Wanderboat Itinerary Plan Experience
Optimizing itinerary generation experience to boost conversion rates and enhance business collaborations
Optimizing itinerary generation experience to boost conversion rates and enhance business collaborations
01 DESIGN PROCESS
01 DESIGN PROCESS
High Fidelity 1.0
High Fidelity 1.0
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Have a question or just want to say hi? Feel free to reach out.
02 User Research
Users Goal
Users Goal
Based on user interviews and user journey map, we identified the following two primary user goals:
Based on user interviews and user journey map, we identified the following two primary user goals:
01 Iteration
User Flow
User Flow
01 DESIGN PROCESS
Wireframes
Wireframes
Optimizing itinerary generation experience to boost conversion rates and enhance business collaborations
Optimizing itinerary generation experience to boost conversion rates and enhance business collaborations
01 DESIGN PROCESS
User Testing Iteration
User Testing Iteration
Attraction cards cluttered the interface, overlapping with the chat, making it hard to view the map and attractions together.
The cards are now aligned beside an interactive map, allowing users to view both locations and descriptions seamlessly.
Limited attraction details made it hard to evaluate options without leaving the screen.
Limited attraction details made it hard to evaluate options without leaving the screen.
Other Attractions cards is now integrated into the main view, helping users make decisions easily.
Other Attractions cards is now integrated into the main view, helping users make decisions easily.
Limited location details made it hard to evaluate options without leaving the screen.
Limited location details made it hard to evaluate options without leaving the screen.
A confirmation tooltip now appears, providing feedback and enhancing user confidence.
A confirmation tooltip now appears, providing feedback and enhancing user confidence.
01 REFLECTION
Reflection& Take Away
Reflection& Take Away
Balancing user needs with business goals
Balancing user needs with business goals
Collaborating closely with the product manager and developers, we faced the challenge of optimizing both user experience and revenue generation through affiliate commissions.
Collaborating closely with the product manager and developers, we faced the challenge of optimizing both user experience and revenue generation through affiliate commissions.
Use metrics moving forward
Use metrics moving forward
To measure the success of Wanderboat’s features moving forward, I would track metrics like user engagement with the interactive map, itinerary completion rates, and conversion on affiliate bookings.
To measure the success of Wanderboat’s features moving forward, I would track metrics like user engagement with the interactive map, itinerary completion rates, and conversion on affiliate bookings.
Twindly AI Twin Match Experience
PRESTARE Credit Scoring
Wanderboat Itinerary Plan Experience
Thanks for stopping by :)
Have a question or just want to say hi? Feel free to reach out.
Attraction cards cluttered the interface, overlapping with the chat, making it hard to view the map and attractions together.
The cards are now aligned beside an interactive map, allowing users to view both locations and descriptions seamlessly.