Optimizing Legal Case Tracking
Optimizing Legal Case Tracking
Prestare is a Web3 digital lending platform that enables users to access loans with minimal collateral by evaluating their creditworthiness through on-chain activity and credit scores.
Prestare is a Web3 digital lending platform that enables users to access loans with minimal collateral by evaluating their creditworthiness through on-chain activity and credit scores.
Timeline :
Timeline :
12 Months | August 2022 - August 2023
12 Months | August 2022 - August 2023
My Role :
My Role :
User Research, User Flow
Wireframe, High-Fidelity,
Prototypes,
UX & Visual design, User Testing
User Research, User Flow
Wireframe, High-Fidelity,
Prototypes,
UX & Visual design, User Testing
01 OVERVIEW
Background
Background
Prestare, a Web3 lending platform, was designed to provide blockchain-savvy users with accessible loans through minimal collateral requirements and on-chain credit assessment.
However, analytics revealed a low application completion rate of only 35%, with fewer than 20% of users successfully securing loans, highlighting significant barriers to engagement and adoption.
Prestare, a Web3 lending platform, was designed to provide blockchain-savvy users with accessible loans through minimal collateral requirements and on-chain credit assessment.
However, analytics revealed a low application completion rate of only 35%, with fewer than 20% of users successfully securing loans, highlighting significant barriers to engagement and adoption.
02 Impact
Result
Result
User testing reveals that our redesigned platform reduced the drop-off rate by 40% and shortened the loan application process by 5 minutes on average.
User testing reveals that our redesigned platform reduced the drop-off rate by 40% and shortened the loan application process by 5 minutes on average.
01 Iteration
Information Architecture
Information Architecture
Optimizing itinerary generation experience to boost conversion rates and enhance business collaborations
01 DESIGN PROCESS
User Testing Iteration
User Testing Iteration
Optimizing itinerary generation experience to boost conversion rates and enhance business collaborations
Before
Before
The high contrast of the dark-themed charts caused visual fatigue for users.
The high contrast of the dark-themed charts caused visual fatigue for users.
After
After
Light-colored charts were implemented to align with the primary visual design, enhancing user comfort and readability.
Light-colored charts were implemented to align with the primary visual design, enhancing user comfort and readability.
Before
Before
Undifferentiated design with transparent bottom, easy for users to operate incorrectly
Undifferentiated design with transparent bottom, easy for users to operate incorrectly
After
After
Changing from transparent bottom section to dark bottom color pop-up window increases the importance of hierarchical operation and increases user awareness.
Changing from transparent bottom section to dark bottom color pop-up window increases the importance of hierarchical operation and increases user awareness.
01 REFLECTION
Take Away
This project demanded rapid iteration and frequent client check-ins, resulting in a personalized dashboard that significantly improved user engagement. A key challenge was balancing transparency with data security in displaying user credit scores. Initially, presenting real-time credit data without overwhelming users proved difficult.
By testing various data visualization methods and simplifying metrics with the developer team, we crafted a clear, accessible scoring system that built trust without sacrificing security. This collaboration helped us overcome the complexity of delivering sensitive financial information in a user-friendly way.
This project demanded rapid iteration and frequent client check-ins, resulting in a personalized dashboard that significantly improved user engagement. A key challenge was balancing transparency with data security in displaying user credit scores. Initially, presenting real-time credit data without overwhelming users proved difficult.
By testing various data visualization methods and simplifying metrics with the developer team, we crafted a clear, accessible scoring system that built trust without sacrificing security. This collaboration helped us overcome the complexity of delivering sensitive financial information in a user-friendly way.
01 DESIGN PROCESS
High Fidelity 1.0
High Fidelity 1.0
Optimizing itinerary generation experience to boost conversion rates and enhance business collaborations
02 Impact
Problem
Problem
Lack of Trust and Transparency
Lack of Trust and Transparency
Users find the platform’s loan terms and credit scoring opaque, causing hesitation and extended decision-making times.
Users find the platform’s loan terms and credit scoring opaque, causing hesitation and extended decision-making times.
Complex Application Process
Complex Application Process
The lengthy and cumbersome application process leads to a high drop-off rate, with many users abandoning their applications midway.
The lengthy and cumbersome application process leads to a high drop-off rate, with many users abandoning their applications midway.
Overwhelming Financial Terminology
Overwhelming Financial Terminology
Many users feel intimidated by complex financial jargon, which reduces engagement and accessibility for new or less-experienced users.
Many users feel intimidated by complex financial jargon, which reduces engagement and accessibility for new or less-experienced users.
01 Iteration
Design System
Design System
Optimizing itinerary generation experience to boost conversion rates and enhance business collaborations
01 Iteration
VI Design
VI Design
Optimizing itinerary generation experience to boost conversion rates and enhance business collaborations
1. CRT Credit Token System
Introduce a transparent credit scoring system using a Soul-Bound Token (non-transferable NFT) based on payment history and protocol interactions. Users can monitor their score through a dashboard, with higher scores granting better utility and lower collateral ratios (levels 1 to 3).
Dashboard
Trade
Market
Twindly AI Twin Match Experience
Launched
PRESTARE Credit Scoring
Launched
Wanderboat Itinerary Plan Experience
Thanks for stopping by :)
Have a question or just want to say hi? Feel free to reach out.
Twindly AI Twin Match Experience
PRESTARE Credit Scoring